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Privacy Policy

HomeMath.co — A Property of SB Logical Properties LLC
Effective Date: [LAUNCH DATE]
Last Updated: [LAUNCH DATE]

Introduction

HomeMath.co ("HomeMath," "we," "us," or "our") is owned and operated by SB Logical Properties LLC, an Illinois limited liability company. We are committed to protecting your privacy and being transparent about how we collect, use, and handle your information.

This Privacy Policy explains what data we collect when you use HomeMath.co and subscribe to the Homebuyer's Hidden Math newsletter, why we collect it, how we use it, and your rights as a subscriber. By using HomeMath.co or subscribing to our newsletter, you agree to the practices described in this policy.

Information We Collect

Information You Provide

When you subscribe to the Homebuyer's Hidden Math newsletter, you voluntarily provide:

  • Email address — used to deliver the newsletter and the Hidden Cost Audit lead magnet
  • Name (optional) — used to personalize newsletter emails if provided

We do not require you to create an account. We do not collect payment information. We do not collect your home address, phone number, or any financial information.

Information Collected Automatically

When you visit HomeMath.co, we automatically collect certain technical information through Plausible Analytics and standard web server logs, including:

  • IP address — collected automatically by our servers
  • Browser type and version
  • Device type (desktop, mobile, tablet)
  • Pages visited and time spent on each page
  • Referring URL — the page you visited before arriving at HomeMath.co
  • Geographic location — derived from your IP address at the country or regional level

Note: HomeMath.co uses Plausible Analytics, a privacy-first analytics platform that does not use cookies and does not collect personally identifiable information. Plausible is GDPR, CCPA, and PECR compliant by design.

Email Analytics

Our newsletter is delivered via Beehiiv. Beehiiv collects standard email engagement data including open rates, click rates, and unsubscribe events. This data is aggregated and used to improve newsletter content and delivery. For Beehiiv's privacy practices, visit beehiiv.com/privacy.

How We Use Your Information

  • To deliver the newsletter — your email address is used solely to send the Homebuyer's Hidden Math newsletter and the Hidden Cost Audit
  • To personalize emails — if you provide your name, we may use it to address you by name in newsletters
  • To improve our content — aggregated, anonymized engagement data helps us improve the quality and relevance of our newsletter
  • To comply with legal obligations — we may use or disclose information as required by applicable law

How We Share Your Information

We do not sell your personal information. We do not share your personal information with third parties for their marketing purposes.

We may share information in the following limited circumstances:

  • Service providers — we use Beehiiv for newsletter delivery and Plausible for analytics. These providers access data only as necessary to provide their services.
  • Affiliate networks — when you click an affiliate link in our newsletter, you are directed to a third-party website subject to that site's privacy policy. We do not transmit your personal information to affiliate partners.
  • Legal requirements — we may disclose information if required by law, court order, or governmental authority.
  • Business transfer — in the event of a merger or acquisition of SB Logical Properties LLC, subscriber data may be transferred. We will notify subscribers of any such change.

Email Communications and Unsubscribing

Every email we send includes a clearly visible unsubscribe link. You can unsubscribe at any time. We will process your unsubscribe request within 10 business days in compliance with CAN-SPAM requirements. After unsubscribing, we retain your email address on our suppression list to ensure we do not contact you again.

Data Retention

  • Subscriber email addresses — retained as long as you remain subscribed. Deleted within 30 days of unsubscribe request.
  • Suppression list — email addresses of unsubscribed users are retained indefinitely to prevent accidental re-subscription.
  • Analytics data — Plausible data is retained per Plausible's standard retention settings. No personally identifiable information is retained.

Your Rights and Choices

Illinois Residents

As an Illinois resident, you have the right to know what personal information we collect, request deletion of your personal information, and opt out of the sale of your personal information (note: we do not sell personal information). To exercise these rights, contact us at: privacy@homemath.co

California Residents (CCPA)

California residents have the right to know what personal information is collected, request deletion, and opt out of the sale of personal data (we do not sell personal data). To exercise these rights, contact: privacy@homemath.co

EU/UK Residents (GDPR)

If you are located in the EU or UK, you have the right to access, correct, or delete your personal data; the right to restrict or object to processing; and the right to data portability. Our legal basis for processing your email address is consent — you provided it voluntarily when subscribing. To exercise your rights, contact: privacy@homemath.co

Children's Privacy

HomeMath.co is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us at privacy@homemath.co and we will promptly delete it.

Security

We take reasonable technical and organizational measures to protect the information we collect. Newsletter data is hosted on Beehiiv's infrastructure, which employs industry-standard security practices. However, no method of transmission over the internet is 100% secure.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of HomeMath.co or the newsletter after changes constitutes acceptance of the updated policy.

Contact Us

SB Logical Properties LLC
HomeMath.co
privacy@homemath.co